The Hoffman Agency USA HBCU Scholarship 2025 (Full Tuition Fee Coverage)
Description
The Hoffman Agency is excited to announce the opening of applications for the 2025 Hoffman Agency HBCU Scholarship! This scholarship is specifically designed to support California Community College students transferring to a Historically Black College or University (HBCU) to pursue a communications degree. By offering full coverage of tuition and fees for the junior and senior years, the goal is to open doors and increase diversity within the communications industry.
Advancing Diversity Through Education
The Hoffman Agency has always been committed to diversity, equity, and inclusion. In 2020, amidst the global pandemic and increased focus on racial justice, an opportunity arose to reinvent the approach to these values. What started as an internal journey has now extended to the broader community through the Hoffman Agency HBCU Scholarship, which is part of the LPJ Foundation (entity #5261937) based in California. There is a recognition of the untapped talent within the 2.4 million students attending California Community Colleges, and this scholarship aims to play a role in guiding this talent into the world of communications.
Mission: A Purposeful Approach to Communications
The Hoffman Agency is on a mission to showcase the vast opportunities available in the communications profession. Communications is more than just public relations – it’s about crafting compelling narratives, utilizing social media, digital content, and thought leadership to elevate voices. Investing in students from diverse backgrounds aims to inspire the next generation of communicators who will shape how stories are told across the globe.
The goal is not only to provide financial support to a deserving student but also to use this platform to educate and advocate for a career in communications — a field that blends creativity, intellectual challenge, and rewarding career opportunities.
Degree Level
The Hoffman Agency USA HBCU Scholarship 2025 (Full Tuition Fee Coverage) is available to undertake Undergraduate level programs at USA Universities.
Available Subjects
Following subjects are available to study under this scholarship program.
- Communication
What is Communications?
The communications field is broad and encompasses much more than traditional public relations. It includes everything from content marketing, thought leadership, and social media strategy, to working directly with digital platforms and microsites. Communications professionals work to tell stories that resonate — whether it’s through crafting press releases, managing social channels, or developing comprehensive content strategies that connect brands with their audiences.
About The Hoffman Agency
Founded in 1987 in Silicon Valley, The Hoffman Agency has a heritage in technology and innovation. Our work today spans industries, countries, and clients of all sizes. From working with tech giants like Zoom, Nokia, and TSMC, to partnering with emerging startups, we aim to deliver impactful stories that go beyond corporate speak and connect on a human level.
As a global communications consultancy, our expertise extends across the Asia Pacific, Europe, and the United States. Our campaigns are rooted in storytelling and authenticity, aiming to create content that people want to read and share.
Benefits
The Hoffman Agency HBCU Scholarship will cover tuition and fees for eligible California Community College students who transfer to an HBCU to study communications. The scholarship provides full funding for the junior and senior years, helping students reach their academic and career goals in the communications field. Applications for the 2025 cycle are now open, and students must complete their submissions by March 14, 2025.
Eligible Nationalities
This scholarship does not mention any restrictions based on nationality, but applicants must be currently enrolled at a California Community College and meet other eligibility criteria, such as having an acceptance letter from one of the 30 HBCUs participating in the California Community College Guarantee.Eligibility Criteria
To be eligible for this scholarship, applicants must:
- Be currently enrolled at a California Community College during the 2024-2025 academic year.
- Provide an acceptance letter from one of the 30 HBCUs participating in the California Community College Guarantee to Historically Black Colleges and Universities.
- Pursue a major within the communications field at their attending HBCU.
- The scholarship will be awarded based on a 50-point system, with grades accounting for 10 points and essay responses contributing 40 points.
The Selection Process
The selection process will involve an initial review of applications by the Selection Council, followed by interviews with three top candidates conducted by Hoffman Agency co-founders Lou and Heather Hoffman. The scholarship recipient will be announced in April 2025.
The Selection Council is composed of experienced professionals, including:
- Helen Young, Assistant Project Director at California Community College Chancellor’s Office
- Jasmin Hurling Spears, Enrollment Management Counselor, Bowie State University
- Danisha Williams, Ed.D, Director of Admissions, Lincoln University
- Heather Hoffman, Co-founder, The Hoffman Agency
- Lou Hoffman, Co-founder, The Hoffman Agency
Application Procedure
Apply for the Hoffman Agency HBCU Scholarship
We invite all eligible students to take advantage of this amazing opportunity to advance their education in communications at a historically significant institution. If you’re passionate about communication, community, and education, we want to hear your story.
Please complete two short essay questions as part of your application:
- Share your personal story, including your beliefs, career goals, extracurricular activities, and any challenges you have faced (up to 250 words).
- Explain why you are pursuing a career in communications (up to 250 words).
If you’re interested in starting a career that blends creativity, strategy, and impact, The Hoffman Agency encourages you to apply for the HBCU Scholarship and explore the world of communications.
Apply Now and Open Doors to Your Future in Communications!
